Process

Problem statement

The more people are involved in taking care of a pet, the more effort it takes to avoid getting lost in tasks or falling for the beloved pet's longing look, even when it has already been fed. With Paws & Tales, keep track of daily walks, important appointments, learned tricks, and medication intake, no matter how many people are caring for your pets together. Create profiles for all your family members, roommates, or those who share the responsibility of caring for your pet. Create customizable profiles for your dog, cat, budgerigars, hamster, or even your house spider, and track all their needs.

Target group

This app is particularly useful for multi-person households, such as families or shared living arrangements, who collectively care for one or more pets. It also caters to scenarios like separated couples who share custody of their beloved animals. The target audience for this app ranges from ages 15 to 50. This includes children and teenagers who already own smartphones and actively participate in pet care, extending to their parents who are open to using such technological tools. According to a study from 2022, this target audience aligns with the trend where 55% of German pet owners place value on environmentally friendly, sustainable, and locally sourced products.

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User research

Competitive audit

Persona

User journey

Starting the design

To establish a direction for the design of Paws & Tales, a moodboard was created with the aim of conveying a sense of visual language, fonts, and colors. In the design process, a deliberate selection was made of a palette featuring cheerful and inviting colors to foster a friendly atmosphere. This color scheme is intended to imbue the app with a family-friendly and simultaneously playful character. The moodboard was developed to convey this mood and establish a connection with the user experience, which highlights handcrafted elements. The colors were designated as Peach, Fluffy, Sunny, Rosy, Almost White, Beige, and Ink. These colors evoke harmony and cheerfulness; they tend to be soft, avoiding harsh contrasts. The darkest shade, "Ink," is also used later as fictional animal names within the app.

User flow

Wireframes

Low-fidelity prototype

The next step was to create a Lo-Fi prototype to understand what the user flow would be in action and identify the barriers in the user journey before moving forward to the final stages.

Testing the process

Usability Vol. 1

I conducted two rounds of usability tests with five classmates to gather feedback on its usability and design. The first round was after the Low-fidelity prototype. Based on the feedback from the first round of testing, I made some changes to improve the user experience for the first iteration of the High-fidelity prototype.

Refining the design/ Hi-fidelity prototype

Usability Vol. 2

After conducting the initial round of usability tests, at this stage, I wanted to evaluate the UI design and functionality of the high-fidelity prototype and pinpoint any areas that could be enhanced. The participants of the Vol.2 test were the same as the first round.

Sticker Sheet

Thank you for reading the "Paws and Tales" case study!